On June 12, after a day of Twitter speculation, high street clothing chain H&M announced that it will be collaborating with label Maison Martin Margiela for one collection.
The collection with the avant-garde Paris-based fashion label of Belgian origin marks a continuation in H&M’s long line of high-profile collaborations, past participants of which have included Karl Lagerfeld and Marni.
Following the confirmation, two videos were also released by H&M, offering a first peek at the collection. Titled “Maison Martin Margiela Women” and “Maison Martin Margiela Men” the videos show pieces in the collection being sketched.
The women’s garment being previewed is a Darted Sweater that can be seen at http://goo.gl/40u2s, while the men’s preview shows a sketch of a ‘Fusion of Several Car Coats’.
In a statement on H&M’s site the Paris based label said “We are very happy to present MAISON MARTIN MARGIELA pieces with H&M, offering a new interpretation of our vision.
The democracy of our fashion has always been at the centre of our creativity, and the collaboration with H&M allows us to push this instinct further. We will bring together the contrasting universes of the two houses in ways that will surprise all.”
The H&M/Maison Martin Margiela range will be available at 230 H&M stores around the world and via H&M’s online store on November 15.